COHERE X ASTON MARTIN F1® TEAM

AI at Formula 1™ speed

F1™ racing thrives on secure, high-stakes data. As the Official Generative AI Partner of Aston Martin Aramco Formula 1™ Team, Cohere helps teams access knowledge, accelerate analysis, and make smarter decisions across engineering and operations.

Driven by data: North by Cohere is the co-pilot

Our agentic AI platform transforms passive data into proactive racing strategy, helping the team out-think and out-pace the competition.

Powered by North

The Aston Martin F1® Team uses our agentic AI platform to tackle some of the same challenges faced by global enterprises and governments: how to securely and at scale turn information into outcomes, as well as:

Protect sensitive data
Strengthen decision-making
Deliver real-world impact

Learn more about North

Inside the partnership

From race-day data to real-world decisions, hear how Cohere and the Aston Martin Aramco Formula One™ Team are exploring new ways to combine trusted AI with human expertise.

"Our Global Partnership with Cohere reflects a shared commitment to precision, speed and continuous improvement. Our long-term ambition of winning World Championships relies on partnerships such as these and we're excited to see where technology such as Cohere's 'North' might take us."

— Jefferson Slack, Managing Director of Commercial and Marketing

"Our Global Partnership with Cohere reflects a shared commitment to precision, speed and continuous improvement. Our long-term ambition of winning World Championships relies on partnerships such as these and we're excited to see where technology such as Cohere's 'North' might take us."

— Jefferson Slack, Managing Director of Commercial and Marketing

Get up to speed

Cohere Team - Mar 04, 2026

AI at Formula 1™ speed