COHERE X ASTON MARTIN F1® TEAM
AI at Formula 1™ speed
F1™ racing thrives on secure, high-stakes data. As the Official Generative AI Partner of Aston Martin Aramco Formula 1™ Team, Cohere helps teams access knowledge, accelerate analysis, and make smarter decisions across engineering and operations.
Driven by data: North by Cohere is the co-pilot
Our agentic AI platform transforms passive data into proactive racing strategy, helping the team out-think and out-pace the competition.
Powered by North
The Aston Martin F1® Team uses our agentic AI platform to tackle some of the same challenges faced by global enterprises and governments: how to securely and at scale turn information into outcomes, as well as:
- Protect sensitive data
- Strengthen decision-making
- Deliver real-world impact
Inside the partnership
From race-day data to real-world decisions, hear how Cohere and the Aston Martin Aramco Formula One™ Team are exploring new ways to combine trusted AI with human expertise.
"Our Global Partnership with Cohere reflects a shared commitment to precision, speed and continuous improvement. Our long-term ambition of winning World Championships relies on partnerships such as these and we're excited to see where technology such as Cohere's 'North' might take us."
— Jefferson Slack, Managing Director of Commercial and Marketing
