Silverstone, 4 March 2026: Cohere, a leading security-first enterprise AI company, today announced a new multi-year partnership with the Aston Martin Aramco Formula One™ Team. This collaboration unites Cohere’s cutting-edge artificial intelligence technology with one of the most ambitious teams in global motorsport, driving innovation and performance both on and off the track.
The partnership establishes Cohere as the official Generative AI Partner of the Aston Martin Aramco Formula One™ Team. From the outset, Cohere will support the team’s performance, engineering and operational functions through secure, scalable AI solutions. All employees will gain access to ‘North,’ Cohere’s flagship agentic AI platform, enabling proprietary and secure generative and search AI capabilities across the organization.
In addition, Cohere branding will appear on the side of the chassis and on the arm of the front wing mirrors of the AMR26, starting at the Australian Grand Prix in Melbourne this coming weekend.
Formula One™ is a proving ground for innovation, where milliseconds define outcomes and data drives every competitive advantage. By integrating Cohere’s enterprise-grade large language models and AI systems across key workflows, Aston Martin Aramco aim to enhance decision-making, streamline data analysis and unlock new efficiencies both at the campus and trackside.
Jefferson Slack, Managing Director of Commercial and Marketing at Aston Martin Aramco Formula One™ Team: “Our new Global Partnership with Cohere reflects a shared commitment to precision, speed and continuous improvement. These values define both cutting-edge AI development and elite motorsport and we look forward to exploring how we can work together to maximise performance gains across our business in the coming years.”
Francois Chadwick, CFO of Cohere: “Formula One™ represents one of the most demanding data environments in the world. Together with the Aston Martin Aramco Formula One™ Team, we’re excited to push the boundaries of what enterprise AI can deliver under extreme performance conditions.”
About Cohere
Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation models and end-to-end AI products designed to solve real-world business problems. We partner closely with companies to deliver seamless integration, full customization, and easy-to-use solutions for their workforce and customers. Our all-in-one platform offers enterprises the highest levels of security, data privacy and optionality to deploy across all major cloud providers, private cloud environments, or on-premises. Cohere is a global company co-headquartered in Toronto and San Francisco, with key offices in New York, London, Montreal, Paris, and Seoul. Learn more at cohere.com.
About Aston Martin Aramco Formula One™ Team
With history dating back to 1913 and its founders Lionel Martin and Robert Bamford, Aston Martin has a storied history rooted in racing. Early success at the Aston Hill Climb inspired a legacy of crafting high-performance luxury vehicles. The brand debuted in Grand Prix racing in 1922, claimed outright victory at Le Mans in 1959 and returned to Formula One in 2021 under Lawrence Stroll’s leadership.
2026 marks the beginning of a new era for Aston Martin Aramco, as the team becomes a full works operation for the first time. Honda will provide the power units, working alongside Aramco and Valvoline to deliver cutting-edge sustainable fuels and high-performance lubricants. Adrian Newey, Managing Technical Partner, takes on the additional role of Team Principal, leading the team into the new era of technical regulations.
On track, the team’s driver line-up features experienced Canadian Lance Stroll and double World Champion Fernando Alonso. Jak Crawford, having served as Young Development Driver, becomes the team’s official Third Driver in 2026, alongside Test and Reserve Driver Stoffel Vandoorne and Team Ambassador Pedro de la Rosa. Mari Boya, competing in FIA Formula 2, and Mathilda Paatz, racing in the all-female F1 ACADEMY series, form the team’s Driver Academy. Mathilda will be guided by the team’s Head of F1 ACADEMY and Driver Ambassador, Jessica Hawkins.
Off-track, Aston Martin Aramco continues to drive progress through its I / AM fan engagement platform, and Make A Mark ESG programme, driving sustainability, inclusion and community engagement. Partnerships with Racing Pride, Spinal Track, and the Aleto Foundation support inclusivity, accessibility, and leadership development. The team’s commitment to energy efficiency is certified by ISO 50001 compliance.