Today, we’re announcing a new partnership with Magnus Carlsen, five-time World Chess Champion and number one rated player in the world. The collaboration will bring together Cohere’s frontier enterprise-grade AI and one of the most disciplined and strategic minds of our time.

Through the sponsorship, Carlsen will join Cohere as a global ambassador, lending his iconic status and strategic mindset to amplify the company’s brand and mission. His reputation will help elevate Cohere’s visibility across key markets, while his disciplined approach to problem-solving will resonate with organizations seeking intelligent, forward-thinking solutions.

Magnus will feature in targeted campaigns, thought leadership initiatives, and high-profile events, showcasing how Cohere’s AI solutions can level-up strategic decision-making in business and beyond. This sponsorship not only strengthens Cohere’s brand but also highlights the company’s commitment to partnering with visionary individuals who drive progress in their respective fields.

Nick Frosst, Co-Founder of Cohere, said:

“Magnus is the undisputed best chess player of all time. For anyone striving to be number one, Magnus is an inspiration. His ability to navigate complexity and make consistently sound decisions reflects the same principles that guide how we build at Cohere - focused, disciplined, and trustworthy. Today AI tools are a crucial component in staying at the top of the game in chess. Working with AI can make us the best we can be and at Cohere we are on a mission to make that a reality for every pursuit.”

Magnus Carlsen added:

“Chess and artificial intelligence have many parallels. Cohere’s focus on building AI that businesses can trust aligns with how I approach the game. Both are about understanding fundamentals, thinking several moves ahead, and creating sustainable advantages rather than chasing short-term gains.”

Carlsen continues to compete at the highest level, recently winning at the Speed Chess Championship in London, with upcoming Freestyle chess appearances in Germany later this month.

The partnership was brokered by The P11 Group.

Cohere signs world chess champion Magnus Carlsen as brand ambassador