The adoption and integration of large language models (LLMs) for enterprise use cases has quickly become part of everyday discussion among product owners. Progress in the field of generative AI (GenAI) has been so significant, it can feel overwhelming at times.

Over the past two years, I’ve had the privilege of witnessing and contributing to this evolution firsthand at Cohere. In this post, I’ll share some key insights on the progress, challenges, and potential of LLM adoption in enterprises.

Enterprise Adoption and Overcoming Skepticism

Widespread LLM adoption in enterprises has been a slow process. Over time, we’ve seen a clear evolution happening in six-month phases. It started with no one knowing about the technology, moved to a general awareness and uncertainty about its application, followed by experimentation with different providers, and now we see serious proofs of concept (POCs) and projects being launched.

Drawing parallels to early cloud adoption, LLMs faced similar skepticism. Enterprises were hesitant to adopt cloud technology despite its evident benefits. Over time, as more companies adopted the cloud and provided social proof, acceptance grew. This same pattern is evident with language models. Initially, enterprises were skeptical, but as the technology proved its reliability through rigorous trials and social proof, adoption has increased.

A recent McKinsey report highlights this trend: adoption has jumped to 72%. And the interest in LLMs spans every corner of the world. This growing confidence is driving more enterprises to invest in generative AI across multiple functions, with software development, marketing, and customer service being the most common areas of application.

Much like the skepticism towards autonomous vehicles, where a single failure can significantly set back trust and adoption, language models face high standards for acceptance. The bar for adoption is set very high, requiring extensive trials and reliability before moving to production. This is echoed by experts who emphasize the need for responsible and ethical AI adoption, including robust frameworks to mitigate risks and ensure accuracy. Cohere’s Seraphina Goldfarb-Tarrant has written extensively on the subject of AI Safety and the perils we should consider.

Moreover, the debate on whether large language models truly understand the world adds another layer of complexity. Critics argue that these models, which process text mechanically, cannot achieve genuine understanding. However, ongoing research suggests that language models do develop internal representations with semantic value, although these may differ from human understanding. This underscores the need for continuous evaluation and alignment of AI models with human expectations and experiences.

Addressing Control and Security Concerns

Enterprises, particularly those in regulated industries such as finance, healthcare, and legal services, have stringent demands when it comes to data control and security. The importance of these requirements cannot be overstated, as failure to comply with regulatory standards can lead to severe legal consequences and damage to the company’s reputation.

Enterprises require secure, dedicated environments and comprehensive encryption solutions to protect their data. This need for security is driven by various regulatory frameworks, such as the General Data Protection Regulation (GDPR) in Europe, the Health Insurance Portability and Accountability Act (HIPAA) in the United States, and other industry-specific regulations. These frameworks mandate strict data protection measures, including encryption, access controls, and regular audits to ensure compliance.

At Cohere, we address these concerns by being cloud-agnostic, offering private deployments, and allowing models to be shipped and licensed for use within a company’s own environment. This flexibility is a significant differentiator for us. By providing solutions that can be deployed in various cloud environments or on-premises, we ensure that enterprises can maintain control over their data and comply with regulatory requirements.

Many companies express a desire for a chat interface with their data that operates securely within their environment. For example, financial institutions often require AI solutions that can process sensitive customer information without exposing it to external threats. Similarly, healthcare providers need AI systems that can handle patient data while adhering to HIPAA regulations. Our solutions are designed to meet these stringent requirements, ensuring data security and control.

Experts like Cohere’s Ads Dawson emphasize the need for comprehensive AI security and exploration of the most critical LLM vulnerabilities. The integration of robust control and security measures is crucial for the successful adoption of AI in regulated industries.

Versatility and Potential Applications

Language models have the potential to transform various industries that rely on language processing, providing significant benefits by accelerating workflows and supporting a wide range of use cases. Their versatility makes them indispensable tools for numerous sectors.

Language models are increasingly being adopted across industries, such as in finance, healthcare, legal services, customer service, and content creation. In the finance sector, for instance, language models can automate the analysis of financial reports, enhance fraud detection systems, and improve customer service interactions through sophisticated chatbots.

A recent survey by Gartner found that 80% of enterprises using AI are exploring or implementing language models in their operations. This widespread interest underscores the broad applicability and potential of these technologies across various sectors. Additionally, a McKinsey report highlighted that AI, including language models, could potentially add $13 trillion to the global economy by 2030, demonstrating their significant impact on productivity and new business models.

One of the most transformative applications of language models is the integration of chat interfaces with secure company data. This application significantly improves productivity by streamlining workflows and automating repetitive tasks. The integration of language models into various industries showcases their broad applicability and potential to revolutionize workflows. By automating routine tasks and enhancing productivity, these models are proving to be invaluable tools across different sectors, driving efficiency and innovation.

Building Solutions for Rapid Deployment

Working with an AI customer success team is crucial for the successful adoption of language models. These teams are at the forefront of the technology, unlocking value and problem solving with customers regularly. They tend to capture vertical-specific insights and improve the product based on early customer experiences. These insights are invaluable as they provide real-world feedback and lessons that can be applied across industries.

At Cohere, our customer success team plays a key role in guiding new customers through AI deployment challenges, from common challenges like how best to chunk text for embeddings, to more retrieval-augmented generation (RAG) system evaluations. This front-loaded effort ensures that customers can effectively utilize the technology from the outset.

The Cohere Toolkit, an open-source repository of production-ready applications deployable across cloud platforms, is available to help accelerate model deployment. The toolkit provides everything a developer would need to build and launch their own AI assistant. This makes it easier for businesses to integrate language models into their workflows quickly.

Cohere not only supports its clients in overcoming initial technical hurdles, but it also fosters a collaborative environment where customer feedback directly informs ongoing product development, ensuring the solutions remain relevant and highly effective. If you have any questions or feedback for us, feel free to get in touch.

Future Developments and Industry Challenges

The language model ecosystem is evolving rapidly. We are moving towards a future where interfaces and integrations are becoming seamless. The potential for significant gains is driving interest in more seamless integration techniques, such as plug-and-play modules that simplify the incorporation of AI into various business processes.

Despite these advancements, enterprise adoption lags due to long legal processes and stringent security requirements. Companies that can securely integrate language models will gain a competitive edge. However, internal policies often prevent companies from using language models, leading to a trade-off between speed and security. Enterprises that allow secure use of these models might gain productivity advantages over more cautious competitors.

Generative AI is now the most frequently deployed AI solution in organizations according to Gartner. And yet, the enterprise journey of integrating large language models is both complex and rewarding. From overcoming initial skepticism to addressing stringent security concerns, the progress made in this field is substantial. As the ecosystem continues to evolve, staying ahead by adopting LLMs will be crucial for maintaining a competitive edge and enhancing enterprise productivity. The future holds immense potential for those who can navigate the challenges and leverage the benefits of this transformative technology.

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Lewis Stott

Customer Success Lead