Language is not static. As humans evolve, so does our language and the tools we use to communicate. The quill, the printing press, the Word Processor — the evolution of our use of language to advance societies and civilizations is a story that is as old as human history. It’s this vision of language as a core human ecosystem that inspired us to reimagine the Cohere brand look and feel, bringing Natural Language Processing (NLP) out of the realm of experimental technology and applying it to solve today’s real-world business needs.

Bringing World-Class Language AI to Businesses Everywhere

Cohere exists to bridge this gap. It’s an NLP platform that is designed to be used today by any software engineer at any company. Our goal is to provide the businesses that power our economies with access to world-class language AI, now. In partnership with the agency, Pentagram Design, we developed a fresh take on our brand to translate these ideas into a visual identity and various executions across our digital products that fully represents Cohere’s incredibly useful NLP technology.

An Inside Look on How We Developed Our Brand

Our brand concept, The New Nature, takes a closer look at integrating language technology seamlessly into our lives. With the intersection of natural and artificial concepts in mind, designers took inspiration from biology. Using natural forms augmented by mathematical concepts, we leveraged shapes and cells as a way to mimic neural networks and their ability to be morphed into many different forms, in the same way that NLP can.

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At Cohere, we build tools to improve the fundamentals of digital experiences — language — and remove the barriers to accessing NLP technology. We’re working on building the highest quality and easiest-to-use language models, and focused on keeping people at the center of these augmentative tools. We are motivated to build technology that encapsulates the same awe we see and feel when we’re in nature.

As a new technology, NLP takes its rightful place in a long lineage of communication tools that have unlocked our potential and shaped our future. It’s not in the distant future, but it’s here now, and is available today to help businesses communicate, listen, build relationships or drive operations at massive scale.

As part of the new brand launch, we are especially excited to share our newly redesigned website. It illustrates our vision of NLP while highlighting Cohere’s user-friendly platform and multiple use cases for global companies. We invite you to browse around and experience how NLP can benefit your world.

Joanne Magbitang

Lead Designer